Meet the Team
Meet the WhiteStar Team
With more than 100 years of combined practical experience, the core staff at WhiteStar represents some of the best minds in the industry. We use our expertise and shared knowledge, including our awareness of the industry pulse, to offer products that empower our clients to map to the greatest of their ability.
President and CEO
For the past 20 years, Robert White has developed innovative digital cartographic solutions for clients in oil and gas, pipeline, natural resource and related industries. He founded WhiteStar Corp. in 1990 as a provider of highly accurate digital mapping products and services. Today, WhiteStar is the premier provider of seamless, nation-wide map database products and custom mapping solutions in the United States. Prior to WhiteStar, Robert served as President of Mentor Software Inc., a respected geodetic software company in Denver. At Mentor, he co-developed the Tralaine coordinate conversion application and LLCALC well spotting routines. In the late 1980s, Robert worked at Graphics Information Inc., a Denver developer of land survey databases. Robert White holds a Bachelors of Science Degree in Geology from Dartmouth University.
One of the original WhiteStar executives, he joined the company in 1994 and is a partner. In prior roles at WhiteStar, Steve was involved with driving business development with a special focus on facilitating sales activities and creating new product and solutions for the company’s major accounts. Currently, he is managing the WhiteStar partner network working with several strategic industry business partners providing solutions to Oil and Gas clients. Before joining WhiteStar, Steve spent 11 years at Wang Laboratories in Denver and Albuquerque. While at Wang, he developed new software accounts in the legal and aerospace/defense markets. Steve Pickett has a Bachelors of Science Degree in Business Administration with an emphasis on Management and Finance from Syracuse University, he graduated in 1979.
VP of Operations | GIS Manager
Mike Schiewe is one of the geospatial industry's foremost experts in creating customized digital mapping solutions. Mike joined WhiteStar in 1999 with the acquisition of Platte River Digital Cartography where he had served as Cartography Manager since 1995. Today, Mike manages the WhiteStar technical staff and oversees large mapping projects. He earned a Bachelors of Science Degree in Geography with concentrations in Remote Sensing and Conservation from Central Michigan University.
Vice President of Sales
Adam Cordova joined WhiteStar in April of 2011. Adam brings 10 years of sales and management experience in a corporate setting. He worked closely with VP of sales, and operations at Terminix International. He helped develop a sales team and worked with IT to pilot new software, new products, and sales scripts for Terminix call centers nationwide. Adam has college studies in the fields of graphic design, and computer graphics at Trinidad State Jr. College.
With over 35 years experience in corporate accounting, Consuelo Chavez handles the finance and office management for WhiteStar. She joined the company in 1999 as the company was beginning a growth period with new products and direction. Working directly with the company owners and management team, she has streamlined the accounting procedures and maintained office stability. Consuelo has college studies in the fields of mathematics and home economics from Colorado State University.
Jessica Schiewe joined WhiteStar in 1999 with the acquisition of Platte River Digital Cartography where she started as a Quality Control Technician in 1997. She earned a Bachelors of Science Degree in Geography with a Cartography concentration and a minor in Spanish from Central Michigan University.
Jeff has been with The WhiteStar Corporation since January 1999. As a member of the technical staff, his responsibilities include providing customer support for software, data loading, and general knowledge and training for all WhiteStar products. In addition, he is responsible for overseeing many of the data enhancement projects, particularly in regards to the 1:24K PLSS & Texas Survey layers. He earned his Bachelors Degree from Central Michigan University in 1996.
Greg joined WhiteStar as a Sales and Account Manager in June 2015. Before coming to WhiteStar he worked as a Sales Engineer specializing in Oilfield Cement for Allied Services and Schlumberger. Greg is an Air Force veteran who spent most of his time stationed at Buckley Air Force Base working with missile warning satellites and operations crews. While on active duty he earned a Master's of Science Degree in Global Energy Management from the Business School at University of Colorado at Denver. Greg holds a Bachelor's Degree in Systems Engineering Management from the United States Air Force Academy.
Mark joined Whitestar in 2011, bringing his knowledge and expertise in computer data analysis and mapping with intricately producing the best quality products for our partners. Since starting at WhiteStar, he moved into an Account Manager position. He is currently assisting clients in the Midstream/Pipeline Industry, with his GIS insight and maintaining highly successful business relations. He earned a Bachelors of Science Degree in Meteorology from Central Michigan University and focuses his knowledge from the sky to the earth.
John joined WhiteStar in 2016 as an Account Manager specializing in the renewable energy industry. He brings a vast amount of sales and business development expertise with over 20 years of experience working with C-level executives, business owners and IT developers. His background stems from the technology and financial industries having worked for MapQuest and T-Mobile as well as trading futures and options in Chicago. John has an Economics degree from the University of Cincinnati.
Matthew Lamendola joined WhiteStar in June 2014. Matthew brings public sector GIS experience and a keen eye for detail to the technical staff. As a quality control focused GIS technician, Matthew is responsible for ensuring that WhiteStar’s data meets the highest standards of accuracy and correctness. He has college studies in GIS at both the undergraduate and graduate level, and has earned a Masters Degree from the University of Colorado, Denver.
Pete Vaziri started with WhiteStar in 2014 and specializes in geospatial data administration, optimization, visualization, and interaction. He serves as WhiteStar’s geodata and web services administrator. He enjoys making geospatial data accessible, seamless, and most of all, useful. Pete has over 10 years within Geographic Information Systems (GIS) and over 30 years in software technology. Before the GIS-intensive portion of his career, he was a usability engineer and an award-winning software professional services senior consultant. He has earned a Graduate Certificate in GIS and a Masters of Arts degree in Human Factors and User-Centered Design.
David joined the WhiteStar technical team in June 2016 bringing with him federal geospatial-intelligence and defense mapping GIS experience. David is dedicated to providing quality control to uphold WhiteStar’s standards for accurate and seamless data. He earned a Bachelor of Science in Geography from Kansas State University and Master of Landscape Architecture from the University of Colorado Denver.
Marketing & Events Specialist
Selina Sandoval joined WhiteStar in January of 2015. She has a strong background in marketing and graphic design. She previously worked at the Colorado Technology Association where she was an asset to the events and marketing team. Selina holds a Bachelor of Arts in Communication from Regis University.